Ontario has the potential to be a premier global destination. We need to build on our tourism advantage.

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What's this about?
Ontario’s tourism industry plays a vital role in supporting the growth of the province’s economy, contributing over $26 billion in GDP and supporting over 370,000 jobs in communities across the province. While Ontario and Canada’s growth rate in attracting international visitors has recently begun to improve, this follows a decade in which the province did not keep pace with global tourism growth. As a result, between 2006 and 2012, Ontario missed out on $16 billion in additional visitor spending. Members of the tourism community and government can be taking steps to boost international visitation to Ontario.
Our Goal
Our aim is to create long-term, sustainable growth in the tourism sector in Ontario by taking steps to close the tourism gap.
To create long-term, sustainable growth in the tourism sector, it is essential that Ontario develop and implement a long-term strategy for the industry with clear, measurable targets. We are encouraged by the government’s release of Growing Forward Together, which sets a goal of meeting or exceeding global industry growth over the next five years. Improving the business environment for Ontario tourism operators to innovate is essential to achieving this goal.

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