What's this about?
Ontario’s tourism industry plays a vital role in supporting the growth of the province’s economy, contributing over $25 billion in GDP and supporting over 360,000 jobs in communities across the province. While Ontario and Canada’s growth rate in attracting international visitors has recently begun to improve, this follows a decade in which the province did not keep pace with global tourism growth. As a result, between 2006 and 2012, Ontario missed out on $16 billion in additional visitor spending. Members of the tourism community and government can be taking steps to boost international visitation to Ontario.
Our aim is to create long-term, sustainable growth in the tourism sector in Ontario by taking steps to close the tourism gap.
To create long-term, sustainable growth in the tourism sector, it is essential that Ontario develop a long-term strategy for the industry with clear, measurable targets. Doing this would bring the province in line with other jurisdictions, including B.C., Alberta, and Ireland, who have these types of plans and clear targets in place. Improving the business environment for Ontario tourism operators to innovate is essential.